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WhatsApp Business: Um aplicativo gratuito para pequenas empresas



How to Download and Use WhatsApp Business for Your Company




WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that there is a version of WhatsApp designed specifically for businesses? It's called WhatsApp Business, and it can help you communicate more effectively and efficiently with your customers, showcase your products and services, and grow your business.




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In this article, we will explain what WhatsApp Business is, why you need it, how to download it on your device, how to set up your profile and account, and how to use its features to enhance your customer experience. Let's get started!


What is WhatsApp Business and Why You Need It




WhatsApp Business is a free-to-download app that allows you to create a business presence on WhatsApp, the most popular chat app in the world. It is built on top of WhatsApp Messenger, so it includes all the features that you rely on, such as sending multimedia, making free calls, sending free international messages, chatting in groups, and more. But it also has some additional features that are tailored for businesses, such as:


  • A business profile that displays your business name, logo, description, website, location, contact information, and catalog.



  • Business messaging tools that let you send automated messages, such as greeting messages, away messages, and quick replies.



  • Landline/fixed number support that allows you to use WhatsApp Business with a landline or fixed phone number.



  • The ability to run both WhatsApp Messenger and WhatsApp Business on the same phone, as long as they are linked to different numbers.



  • WhatsApp Web that enables you to respond to your customers from your computer's browser.



  • WhatsApp API that allows you to integrate WhatsApp with your CRM and customer support software.



The difference between WhatsApp and WhatsApp Business




The main difference between WhatsApp and WhatsApp Business is that the latter is designed for businesses to communicate with their customers. This means that businesses get a verified and more complete business profile so customers can trust who they are talking to. It also means that businesses can use some features that are not available on the regular app, such as labels, catalogs, message templates, and statistics.


The benefits of WhatsApp Business for your business




Using WhatsApp Business can bring many benefits for your business, such as:


  • Meeting customers where they already are. With over 2 billion users worldwide, WhatsApp is a platform where you can reach a large and diverse audience.



  • Driving business outcomes. You can use WhatsApp to boost your marketing campaigns, generate leads, increase sales conversions, provide customer support, and build loyalty.



  • Building long-lasting customer relationships. You can use WhatsApp to form a personal connection with your customers, send them relevant and timely information, and offer them solutions in real time.



  • Leveraging the first mover's advantage. While many businesses are still using traditional channels like email and phone calls, you can stand out from the crowd by using WhatsApp as a modern and innovative way to communicate with your customers.



How to Download WhatsApp Business on Your Device




WhatsApp Business is available for Android, iPhone, and PC users. Here's how to download it on your device:


For Android users




  • Go to the Google Play Store and search for "WhatsApp Business".



  • Tap on " Install" and follow the instructions to install the app on your phone.



  • Open the app and agree to the terms and conditions.



  • Enter your business phone number and tap "Next". You will receive a verification code via SMS or a phone call.



  • Enter the verification code and tap "Continue".



  • You have successfully downloaded WhatsApp Business on your Android device.



For iPhone users




  • Go to the App Store and search for "WhatsApp Business".



  • Tap on "Get" and follow the instructions to install the app on your phone.



  • Open the app and agree to the terms and conditions.



  • Enter your business phone number and tap "Done". You will receive a verification code via SMS or a phone call.



  • Enter the verification code and tap "Verify".



  • You have successfully downloaded WhatsApp Business on your iPhone device.



For PC users




  • Go to and click on "Download for Windows" or "Download for Mac" depending on your operating system.



  • Follow the instructions to install the app on your computer.



  • Open the app and scan the QR code with your phone's camera. To do this, you need to have WhatsApp Business installed on your phone as well.



  • You have successfully downloaded WhatsApp Business on your PC device.



How to Set Up Your WhatsApp Business Profile and Account




After downloading WhatsApp Business on your device, you need to set up your business profile and account. Here's how to do it:


How to create a business profile




  • Open WhatsApp Business and tap on "More options" (the three dots icon) at the top right corner of the screen.



  • Tap on "Settings" and then on "Business settings".



  • Tap on "Business profile" and fill in the details about your business, such as name, category, description, location, hours, website, email, and catalog. You can also upload a logo or an image for your profile picture.



  • Tap on "Save" when you are done.



  • You have successfully created a business profile for your WhatsApp Business account.



How to verify your business number




To verify your business number, you need to request a verification badge from WhatsApp. This is a green checkmark that appears next to your business name and shows that WhatsApp has confirmed that this is a verified business account. To request a verification badge, you need to:


  • Open WhatsApp Business and tap on "More options" (the three dots icon) at the top right corner of the screen.



  • Tap on "Settings" and then on "Business settings".



  • Tap on "Account" and then on "Request verification".



  • You will see a message that says "Your account is being verified. This may take a few days." Tap on "OK".



  • You will receive a notification when your verification request is approved or denied by WhatsApp. If approved, you will see a green checkmark next to your business name. If denied, you can try again after 30 days.



How to restore your chat history




If you have previously used WhatsApp Messenger with the same phone number, you can restore your chat history from your backup. To do this, you need to:


How to download the WhatsApp Business app for Android


WhatsApp Business app free download from Google Play Store


WhatsApp Business app download for iPhone


WhatsApp Business app features and benefits


WhatsApp Business app vs WhatsApp Messenger app


How to migrate your account from WhatsApp Messenger to WhatsApp Business app


How to set up your business profile on WhatsApp Business app


How to use WhatsApp Web with WhatsApp Business app


How to restore your chat history and media on WhatsApp Business app


How to update the WhatsApp Business app


How to contact customer support for WhatsApp Business app


How to delete your account on WhatsApp Business app


How to verify your business phone number on WhatsApp Business app


How to use business messaging tools on WhatsApp Business app


How to send multimedia messages on WhatsApp Business app


How to make free calls on WhatsApp Business app


How to send international messages on WhatsApp Business app


How to create a group chat on WhatsApp Business app


How to use offline messages on WhatsApp Business app


How to manage your data usage on WhatsApp Business app


How to backup and restore your data on WhatsApp Business app


How to change your business name on WhatsApp Business app


How to change your privacy settings on WhatsApp Business app


How to block and unblock contacts on WhatsApp Business app


How to report spam and abuse on WhatsApp Business app


How to use stickers and emojis on WhatsApp Business app


How to use voice messages and video messages on WhatsApp Business app


How to use status updates on WhatsApp Business app


How to use dark mode on WhatsApp Business app


How to use QR codes on WhatsApp Business app


How to use catalogs on WhatsApp Business app


How to use labels on WhatsApp Business app


How to use quick replies on WhatsApp Business app


How to use automated messages on WhatsApp Business app


How to use broadcast lists on WhatsApp Business app


How to use starred messages on WhatsApp Business app


How to use live location on WhatsApp Business app


How to use payment features on WhatsApp Business app


How to use analytics and insights on WhatsApp Business app


How to integrate with other apps and services on WhatsApp Business app


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  • Open WhatsApp Business and enter your phone number. You will see a prompt that says "Restore chat history". Tap on "Restore".



  • You will see a progress bar that shows how much of your chat history has been restored. Wait until it is completed.



  • You have successfully restored your chat history from your backup.



How to Use WhatsApp Business Features to Communicate with Your Customers




Now that you have set up your WhatsApp Business profile and account, you can start using its features to communicate with your customers. Here are some of the features that you can use:


How to use labels, quick replies, and automated messages




Labels, quick replies, and automated messages are some of the business messaging tools that WhatsApp Business offers. They can help you organize your chats, save time, and provide better customer service. Here's how to use them:



FeatureDescriptionHow to use itLabelsLabels are tags that you can assign to your chats and contacts to categorize them. For example, you can use labels like "New customer", "Pending payment", "Order complete", etc.To create a label, tap on "More options" (the three dots icon) at the top right corner of the screen, then tap on "Labels" and then on "New label". Enter a name for your label and tap on "Save". To assign a label to a chat or contact, open the chat or contact, tap on the label icon at the top of the screen, and select the label you want to assign. You can assign multiple labels to a chat or contact. To view all the chats or contacts with a specific label, tap on "More options" (the three dots icon) at the top right corner of the screen, then tap on "Labels" and then on the label you want to view.


Quick repliesQuick replies are predefined messages that you can send with a shortcut. For example, you can use quick replies like "/thanks" for "Thank you for your message", "/welcome" for "Welcome to our business", "/faq" for "Please visit our FAQ page for more information", etc.To create a quick reply, tap on "More options" (the three dots icon) at the top right corner of the screen, then tap on "Business tools" and then on "Quick replies". Tap on the plus icon at the bottom right corner of the screen and enter a message and a shortcut for your quick reply. You can also add an emoji or an image to your quick reply. Tap on "Save" when you are done. To use a quick reply, open a chat and type "/" followed by the shortcut of your quick reply. You will see a list of matching quick replies. Tap on the one you want to send.


Automated messagesAutomated messages are messages that are sent automatically when certain conditions are met. For example, you can use automated messages like greeting messages, away messages, and order confirmation messages.To create an automated message, tap on "More options" (the three dots icon) at the top right corner of the screen, then tap on "Business tools" and then on "Automated messages". Tap on the type of automated message you want to create (greeting message, away message, or order confirmation message). Enter a message and set the conditions for sending it. For example, you can set a greeting message to be sent to new customers or customers who haven't messaged you in 14 days. You can also set an away message to be sent when you are not available or during specific hours. You can also set an order confirmation message to be sent when a customer places an order. Tap on "Save" when you are done.


How to use media-rich messages and catalogs




Media-rich messages and catalogs are some of the features that WhatsApp Business offers to showcase your products and services. They can help you attract your customers' attention, provide more information, and increase your sales. Here's how to use them:



FeatureDescriptionHow to use it


Media-rich messagesMedia-rich messages are messages that include images, videos, audio files, documents, stickers, emojis, or location. They can help you enhance your communication with your customers by adding more context, emotion, or fun.To send a media-rich message, open a chat and tap on the attachment icon at the bottom of the screen. You will see a list of options to choose from: gallery (to send an image or video from your device), camera (to take a photo or video and send it), document (to send a PDF, Word, Excel, PowerPoint, or text file), audio (to send an audio file or record a voice message), location (to send your current location or a nearby place), or contact (to send a contact from your phone). Tap on the option you want and select or create the media file you want to send. You can also add a caption or edit the media file before sending it.


CatalogsCatalogs are collections of items that you can create and display on your business profile. They can help you showcase your products and services in an organized and attractive way.To create a catalog, tap on "More options" (the three dots icon) at the top right corner of the screen, then tap on "Business tools" and then on "Catalog". Tap on the plus icon at the bottom right corner of the screen and enter the details about your item, such as name, price, description, link, and image. You can add up to 500 items to your catalog. Tap on "Save" when you are done. To view your catalog, tap on "More options" (the three dots icon) at the top right corner of the screen, then tap on "Business tools" and then on "Catalog". You will see a list of your items. To edit or delete an item, tap on it and then tap on the pencil icon or the trash icon at the top of the screen. To send an item from your catalog to a customer, open a chat and tap on the attachment icon at the bottom of the screen. Tap on "Catalog" and select the item you want to send.


How to use WhatsApp Web and API




WhatsApp Web and API are some of the features that WhatsApp Business offers to connect your WhatsApp account with your computer or your software. They can help you manage your chats more efficiently, automate your workflows, and integrate with other platforms. Here's how to use them:



FeatureDescriptionHow to use it


WhatsApp WebWhatsApp Web is a web-based version of WhatsApp that allows you to access your WhatsApp account from your computer's browser. You can use it to send and receive messages, media files, documents, and more.To use WhatsApp Web, go to on your computer's browser. You will see a QR code on the screen. Open WhatsApp Business on your phone and tap on "More options" (the three dots icon) at the top right corner of the screen. Tap on "WhatsApp Web" and scan the QR code with your phone's camera. You will see your WhatsApp account on your computer's browser. You can use it as you would use WhatsApp on your phone.


WhatsApp APIWhatsApp API is an application programming interface that allows you to connect your WhatsApp account with your software or platform. You can use it to send and receive messages, notifications, media files, documents, and more.To use WhatsApp API, you need to register for a WhatsApp Business API account and get a phone number that is approved by WhatsApp. You also need to have a server that can host the WhatsApp Business API client. You can find more information about how to set up and use WhatsApp API on .


Conclusion and FAQs




WhatsApp Business is a powerful tool that can help you communicate with your customers more effectively and efficiently. It can help you create a professional and trustworthy business presence, showcase your products and services, and drive business outcomes. It can also help you build long-lasting customer relationships, leverage the first mover's advantage, and stand out from the crowd.


If you want to download and use WhatsApp Business for your company, you can follow the steps we have outlined in this article. We have explained what WhatsApp Business is, why you need it, how to download it on your device, how to set up your profile and account, and how to use its features to enhance your customer experience.


We hope you found this article helpful and informative. If you have any questions or feedback, please feel free to contact us. We would love to hear from you!


FAQs




  • Q: Is WhatsApp Business free?



  • A: Yes, WhatsApp Business is free to download and use for small and medium businesses. However, if you want to use WhatsApp Business API for larger businesses or enterprises, you may need to pay for some services or features.



  • Q: Can I use WhatsApp Business with my personal number?



  • A: Yes, you can use WhatsApp Business with your personal number if you want to. However, we recommend using a separate number for your business account to avoid confusion and maintain professionalism.



  • Q: Can I use both WhatsApp Messenger and WhatsApp Business on the same phone?



  • A: Yes, you can use both apps on the same phone as long as they are linked to different numbers. You can also switch between them easily by tapping on the app icon.



  • Q: How can I backup or transfer my WhatsApp Business data?



  • A: You can backup or transfer your WhatsApp Business data using Google Drive (for Android users) or iCloud (for iPhone users). To do this, go to "More options" (the three dots icon) at the top right corner of the screen, then tap on "Settings" and then on "Chats". Tap on "Chat backup and select the frequency and the account for your backup. To restore or transfer your data, you need to use the same phone number and the same Google account or iCloud account.



  • Q: How can I contact WhatsApp Business support?



  • A: You can contact WhatsApp Business support by going to "More options" (the three dots icon) at the top right corner of the screen, then tapping on "Settings" and then on "Help". You can then tap on "Contact us" and fill in the form with your question or issue. You can also visit for more resources and FAQs.



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